MAINSTREAM TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television models, relying on regularly timed shows via satellite. In contrast, digital services operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and online content providers has b